Atonement is the latest collaboration between AJ Fernandez and STG's Justin Andrews, this time once again on the Diesel brand. The latest release is called Diesel Atonement and is described as an “unapologetically-bold, limited-edition.” The cigar is exclusive to retail TAA members.
The Diesel story continues to be written, not by AJ and me, but by the Diesel retailers and the fans of the brand who shop in their stores. They've been as supportive as they have been vocal, and they didn't pull any punches when it came to telling us what they wanted for the TAA exclusive cigar this year. They asked for a full-bodied Nicaraguan smoke that balances strength and complexity, with a little something extra, and we delivered. We took the packaging to the next level and made the box to look like a classic novel. It's our way of letting Diesel retailers and fans know that our story is their story, and there's so much more to write.
Justin Andrews
The blend uses an Ecuadoran Sumatra wrapper, Connecticut Broadleaf binder, and Nicaraguan fillers. Only 1,000 boxes of the full-bodied Diesel Atonement Toro were made. It comes packed in boxes of 10 that are novel-inspired and retail for $10.00 per cigar. The comes in just one size, a 6 x 52 toro and ships this week.
