Editorial

In the case of shop events, it can be challenging for a small cigar shop.  The difficulty comes in a few different forms.  On one hand, a smaller cigar shop simply doesn't have as much space for customers.  Also, a brand owner would typically be less inclined to spend the time money and effort to hold an event at a small cigar shop.  But brands who have a broad following and dedicated group of talented sales reps can take chances on small shop events, and sometimes turn them into a success.  In late July of 2018, I spent the evening at my local shop and had a wonderful time at a small scale cigar event.