General Cigar is adding a new line, and its first limited edition, to the El Rey del Mundo brand El Rey del Mundo by AJ. The new addition comes in just one size, a box-pressed 6 x 52 toro and will start shipping later this month. The blend is created by AJ Fernandez, frequent collaborator with General Cigar. He is also responsible for blending cigars in their Diesel, Ramon Allones, and Hoyo brands.
“El Rey del Mundo by AJ' takes the foundation we've established with El Rey del Mundo and El Rey del Mundo Naturals and brings it to another level. Powered by a Nicaraguan-forward blend, AJ's take on ‘El Rey' delivers a fuller-bodied smoking experience. We believe this blend will capture the attention of smokers who might not have tried the brand before.
Steve Abbot, director of marketing for STG
El Rey del Mundo by AJ is rolled at Tabacelera AJ Fernandez in Esteli, Nicaragua. The blend uses a Nicaraguan Habano wrapper and filler, with a Connecticut Broadleaf binder. El Rey Del Mundo by AJ comes in boxes of 10 of which only 3,800 were made. El Rey del Mundo by AJ Toro has a retail price of $11.99 per cigar.