Altadis U.S.A. has again partnered with AJ Fernandez to release a new cigar before this year’s IPCPR convention: Trinidad Espiritu. The cigar is meant to evoke spirit of vintage Latin Caribbean culture and a series of nationwide special events will coincide. The cigar is described as medium to full-bodied. It is a Nicaraguan puro blended by A.J. Fernandez.
“The original Trinidad cigar brand was used exclusively for dignitaries and diplomats as gifts,” explains Brad Winstead, Altadis’ head of consumer marketing. “Fifty years later, we’re celebrating the venerable brand’s halfcentury anniversary by taking adult smokers back to the late 60s-early 70s era — which many consider the “Golden Years” of cigars.”
“The Trinidad Espiritu,” said Eddy Guerra, brand manager, “is an amazingly complex, yet balanced cigar that embodies vintage Caribbean culture. This release will be an experience, as we will hold a nationwide tour of events, featuring vintage Latin Caribbean music, classic cocktails, domino tournaments and much more. This will be an all-encompassing experience that will go hand in hand with a cigar we are so very proud of. Our kick-off event will be in Miami in June. Details of this and other upcoming events will be out soon.”
The nationwide events will each transform one venue to the Latin Caribbean of yesteryear with décor, music, vintage uniformed bartenders, cocktails and more. There will also be an event only vitola: Trinidad “Fundador” Espiritu lancero 40 X 7 1/2. The Latin Caribbean playlist for the events is now available on Spotify at www.TrinidadEspirituMusic.com.
“It has been an honor pay tribute to our Latin Caribbean heritage and to work closely with Master Blender A.J. Fernandez on this project,” said Rafael Nodal, head of product capability for Tabacalera USA. “The Trinidad Espiritu is a cigar to please the palate and speak to your soul. This is a celebration of tobacco, music and all things Latin Caribbean.”