Cigar News: Cigar Package Design Looking To Fill Void In The Cigar Industry
Cigar News: Cigar Package Design Looking To Fill Void In The Cigar Industry

Cigar News: Cigar Package Design Looking To Fill Void In The Cigar Industry

Cigar News: Cigar Package Design Looking To Fill Void In The Cigar Industry
News: Package Design Looking To Fill Void In The Industry

(Miami, FL) March 18, 2014—Can I Have your Attention (CIHYA) Advertising and Branding announces the creation of “ Package Design. Package Design is making waves in the industry with their branding and design campaigns.

Based in Miami Beach, FL, managing partners Humberto Areas and Cleveland Cook created the Package Design division in response to demand due to their stellar work with the Toraño Family Company, Dona Flor Cigars, Azan Cigars, and Titan de Bronze Company. They noticed a void in the industry and have filled the need. As a advertising and design firm, Package Design spotlights brands from identity and band graphics to complete advertising campaigns.

Package Design is the brainchild of CIHYA’s managing member Humberto Areas. Humberto, born in got his feet wet in the industry when Willy Herrera’s Titan de Bronze needed the company’s identity revamped. Humberto––a longtime smoker with 10+ years in branding and design––was overjoyed to combine his business experience with his passion for cigars.

Humberto Areas and business partner Cleveland Cook (who possesses a stellar background as an Art Director) began work overhauling the Toraño Family Company’s corporate identity in 2010 when Toraño took back sales and distribution from CAO. After the new identity was complete, they were soon retained and have created bands, box designs, and promotional pieces for Toraño’s Vault series, Loyal, Salutem, and Exodus Finite. Most recently, the newly created print ad campaign for Toraño’s “Blends from the Vault” series can now be seen in Aficionado, Snob and other leading industry publications.

Humberto said: ”Design and branding is my talent; cigars are my passion. As an avid smoker, I’m happiest when I can service a client by delving into their psyche to bring out the passion, vision, and personality of their brand. Nothing makes me happier than seeing a successfully planned ad campaign featured in industry publications and smoking a wearing a band I helped create. Package Design is more than a design studio catering to makers –it’s a lifetime dream of working in an industry that encompasses a passion.”

The pastime of smoking encompasses comradely, family, and friendship. Package Design can connect your brand with potential customers through the common language understood by the brotherhood of the leaf.

Visit and connect with Package Design:
www.cigarpackagedesign.com
facebook.com/cigarpackagedesign
Instagram @cigarpackagedesign
Or give them a shout at 305-538-5057

For more information, media and sponsorship inquiries, please contact info@creativasgroup.com, 305.595.7888.

Creativas Group Inc. provides public relations and marketing counsel to South Florida-based businesses, nationally recognized special events and leading non-profit organizations. For more information, please log onto www.creativasgroup.com or email info@creativasgroup.com. Photographs and interviews are available by request.

Date: March 18, 2014
FOR IMMEDIATE RELEASE Media Contact:
Liza M Santana/Gabriel Pineres 305.968.2384 /786.541.7411
lmsantana@creativasgroup.com
gpineres@creativasgroup.com