Today, Premium Cigars is announced that Jack Toraño would be joining the company as Director of Sales. Jack was previously with General Cigar representing the Toraño brand until he was part of the recent layoffs there on December 18.

“I’ve known Jack for years, he will bring a different dynamic to the company and having him on board is a perfect fit for us. Jack will be a huge asset, traveling the country, promoting the brand, reaching new customers and growing existing accounts”, said company president .

“This is definitely the right move for us, we have been waiting to fill this role and I am very excited about what Jack brings to the table”, added company vice-president Jr.

Jack Toraño stated, “It’s no secret that I’ve been a big fan of Erik and Cigars for a long time. We came close to collaborating on a cigar in 2014 and I’ve always remained very close to the Team. Working for Cigars is something I’ve thought about for years. The time has finely arrived and I’m so excited about this new chapter in my life and look forward to helping continue to grow this wonderful brand.”

“This is a great time for our company. I am very excited about this move because Jack brings us immediate customer credibility and another strong sales presence alongside Erik’s. His rapport with consumers, as well with, sales staff will be very impactful. I am very excited about 2019, very excited”, says

Cigar News: Espinosa Reveals IPCPR 2018 ReleasesJack will start traveling the country with the company and supervising Reps and Brokers; as well as, coordinating cigar events and festivals nationwide.