Drew Estate will reveal a new brand during its “Freestyle Live: Special Edition” broadcast. As with previous new releases, the company will be selling Freestyle Live Event Packs with the new brand unbanded before it is revealed. Packs will be available at participating retailers nationwide beginning on Aug 18.
Drew Estate has made 10,000 Freestyle Live Event Packs, which will sell for $39.99. Each pack includes three of the new cigars, as well as a Freestyle Live 3-cigar case, a Freestyle Live cutter with cigar rest and a Freestyle Live flask. Additionally, each Freestyle Live Event Pack will include a Freestyle Live badge with a QR code, which purchasers may use to enter a sweepstakes for a chance to win prizes. The grand prize is a 2022 black Dodge Charger, valued at $32,000. Second prize is a Gibson Les Paul Dark Limited guitar, valued at $1,600. A total of 25 sweepstakes entrants will win the third-place prize of a pewter ashtray designed by Subculture Studios, valued at $100 each.*
There will be prizes for Freestyle Live Event Pack retailers as well. All retailers who sell Freestyle Live Event Packs are automatically entered for a chance to win one of three prizes. The grand prize consists of $5,000 in Drew Estate credit and a Drew Estate Barrel Bar; the second-place prize for retailers is $2,500 in Drew Estate credit and a Drew Estate Barrel Bar; and the third-place prize is $1,000 in Drew Estate credit and one Mega standing ashtray.**
“Dodge Chargers, Gibson Les Pauls, Barrel Bars … oh my. While all the prizes are definitely dope, the big news is in the new brand release. It's just a different level of mega-excitement when we drop a completely new brand on the Freestyle. It's not a new line extension or something that already exists in the DE brand portfolio, my dudes and dudettes … it's something meatier. This brand is going to change the world. Mark my words.”
Jonathan Drew, company Founder and President
The new brand's identity will be revealed Sept. 28 from 7 p.m. to 9 p.m. during the “Freestyle Live: Special Edition” broadcast, which will be aired only on Drew Estate's Freestyle Live YouTube channel (youtube.com/drewestatecigar) and Drew Estate's Facebook Live page (facebook.com/drewestatecigar). Starting Aug. 18, those interested can find a complete list of participating premium cigar retailers here.
*NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the 50 U.S./D.C. (excluding MA, MI, & VA), age 21+. Void where prohibited. Starts 08/15/22; ends 09/21/22. Purchase Entries must be submitted by 11:59:59 PM ET on 09/21/22. To enter without purchase, send a postcard with your first name, last name, complete mailing address, email address and date of birth (postmarked by 09/21/22; received by 09/27/22) to: Drew Estate: Attn Freestyle Live Sweepstakes,12415 SW 136th Ave Suite 7, Miami, FL 33186. Total ARV of all prizes: $36,599. Odds of winning will depend on the number of eligible entries received. For full Official Rules, visit https://drewestate.com/freestyleliveeventpack/. Sponsor: SWI-DE, LLC, 12415 SW 136th Ave, Suite 7, Miami, FL 33186.
**NO PURCHASE NECESSARY. Legal residents of the 50 United States (incl. D.C.; excl. MA, MI and VA), 21 years or older who are retail trade partners of Sponsor. Enter Sweepstakes by: 9/15/22. To enter and for Official Rules, including prize descriptions, visit https://drewestate.com/freestylelive_tradepromotion/. Odds depend on number of eligible entries received. Void where prohibited. Sponsor: SWI-DE, LLC, 12415 SW 136th Avenue, Suite 7, Miami, FL 33186.