Fratello Cigars has announced new distribution in the countries of Belgium and Luxembourg through an exclusive distribution agreement with Media Rueda. The cigars will be available in though countries as of today. Crowned Heads and Dunbarton Tobacco & Trust also use Media Rueda for international distributions.
We are so excited to welcome Media Rueda® as our newest distribution partner in Belgium. I had a chance to meet 4 passionate cigar aficionados with an idea to bring a new class of premium cigars to Belgium where they saw an emerging market. With the vision they presented and the passion I saw this was an absolute no brainer for Fratello.
Omar de Frias, founder of Fratello Cigars
Since we met Omar at Intertabac in 2019, we knew we wanted to bring Fratello to Belgium and Luxembourg. We had sampled some of Omar’s brands before that, but we were really excited about the Arlequín! So, we started with this latest addition, and added the Core Line Classico and Bianco to the mix. I am personally in love with the Boxer box-pressed torpedos; they will be added to our distribution portfolio in Spring 2022. We expect to add the Spazio line (Navetta and Inverso) later in the year.
Pieter De Windt, partner at Media Rueda
The first lines available will be:
Arlequín
- Country of origin: Nicaragua
- Factory: Joya de Nicaragua
- Wrapper: Mexico
- Binder: Ecuador
- Filler: Peru, Nicaragua
- Robusto, 5 ½ x 52 (Box of 20 Cigars) RP €11.90 () Toro, 6 ¼ x 54 (Box of 20 Cigars) RP €13.00
Classico
- Country of origin: Nicaragua
- Factory: Joya de Nicaragua
- Wrapper: Nicaragua
- Binder: Ecuador
- Filler: Peru, Nicaragua
- Fuoco, 3 ½ x 50 (Box of 30 Cigars) RP €8.90
Bianco
- Country of origin: Nicaragua
- Factory: Joya de Nicaragua
- Wrapper: Mexico
- Binder: Dominican Republic
- Filler: USA, Nicaragua, Peru
- Fuoco, 3 ½ x 50 (Box of 30 Cigars) RP €8.90
In Spring 2022, Media Rueda will add Classico The Boxer and Bianco The Boxer lines.