Drew Estate has announced that they are shipping more 4 x 32 cigar in tin format that come with Boveda packs in a newly designed Water Tower and counter-top displays. From this day forward, all Drew Estate Tins will feature Boveda Active Humidification inside the individual packaging to allow for placement anywhere in the retail environment. This will ensure optimum product freshness and a significantly longer shelf life outside the retail humidor.
The following 4 x 32 tins are now shipping with Boveda to retailers:
- Deadwood Sweet Jane (4×32) MSRP $90 / 50ct sleeve, MSRP $18 per tin
- La Vieja Habana Maduro Bomberito (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- La Vieja Habana Shade Bomberito (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- La Vieja Habana Habano Bomberito (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- Isla del Sol Sun Grown Breve (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- Isla del Sol Maduro Breve (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- Ambrosia Clove Tikis (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- Kentucky Fire Cured Swamp Thang Sweet Ponies (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
These additional 4 x 32 tins will be shipping with Boveda to retailers later in January
- Undercrown Sun Grown Coronets (4×32) MSRP $90 / 50ct sleeve, MSRP $18 per tin
- Kentucky Fire Cured Swamp Thang Ponies (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- The Joya de Nicaragua tins will be shipping with Boveda to retailers in March:
- JOYA Red (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- JOYA Black (4×32) MSRP $65 / 50ct sleeve, MSRP $13 per tin
- Joya de Nicaragua Antano (4×32) MSRP $90 / 50ct sleeve, MSRP $18 per tin
The Drew Estate 4 x 32 Tin Collection now includes Acid Krush Classic Blue, Gold, Morado, Red and Candela, Liga Privada No.9 & T52, Tabak Especial Dulce and Negra, Undercrown Maduro, Shade and Sun Grown, Deadwood Sweet Jane, Ambrosia Clove Tikis, Isla del Sol Sun Grown and Maduro, Joya de Nicaragua Antano 1970, Joya Red and Black, Kentucky Fire Cured Ponies, Sweet Ponies, Swamp and Swamp Sweets, Larutan Dirties, La Vieja Habana Habano, Maduro and Connecticut Shade.
From the Wynwood Safehouse, Jonathan Drew, President, Founder and Chief Marketing Officer of Drew Estate, notes, “The Drew Estate 4 x 32 Tin Collection was designed to transcend the entire DE brand portfolio into the quick and easy, fast smoke space. This three-step process includes reaching all taste palates through our wide variety of brands. Merchandising the collection in all premium cigar shops across the world in an easily “Drew” recognizable fashion; and keeping the product “so fresh and clean, clean” with an important nod to tradition. Our water tower concept is our 21st-century expression of the iconic cigar store Indian. The entire program is Mega Magnifico.”
In addition, Drew Estate is shipping a variety of merchandising display options tailored to retailer store size to showcase the tin collection both inside and outside the humidor including:
Half Water Tower Display – Holds 18 sleeves with additional underneath storage
Manhole Cover Display- Holds 24 sleeves
Countertop Water Tower Display- Holds 8 sleeves
Wire Rack Display- Holds 4 sleeves