ATL Cigar Co is making a few changes to their core lines ATL Magic, ATL Black and ATL Libertad to be shown off at the PCA Trade Show next week.
ATL Magic originally came in one size, Sublime 6×54. Now a new Belicoso 5×52 is being added based on strong sales and feedback from ATL’s enthusiastic customer base. ATL Magic is described as a medium-bodied cigar featuring a Mexican San Andres wrapper and Pueblo Nuevo filler. The Sublime sells for $9.99 while the new Belicoso will be priced at $9.25.The cigar was blended by Luciano Meirelles and rolled at Tabacalera Pichardo in Esteli.
As a new brand launched in 2021, the ATL Magic took us to a different level in the industry, opening a number of doors. It’s been a thrill to see people discover and enjoy the Magic, and this new vitola will provide a more refined and flavorful experience of the line.
Leroy Lamar, ATL Cigar Co’s President
In addition to the Magic, Ace Prime – Tabacalera Pichardo is also now producing an updated blend of the ATL Black, re-released in May 2022. Originally developed in partnership with Jesus Martinez, the ATL Black was placed into limited production during the company’s inaugural year and will now benefit from Tabacalera Pichardo’s recent production expansion.
We always loved the blend of the ATL Black, so when we brought it to Luciano and Pichardo, we wanted to keep the core flavor of ASP tobacco as well as the mix of “fuerte” and “suave” which is more unique in our Maduro. Luciano retained the essence of what makes the ATL Black so special, but he also gave it greater depth and nuance. So for our customers, this will be the ATL Black they love, only a little better.
Leroy Lamar, ATL Cigar Co’s President
The revamped ATL Black uses the same San Andres wrapper, but with a new binder from the Masaya region, and fillers from Esteli (ASP), Jalapa and Pueblo Nuevo.
ATL Black line will now be offered in its original size, Torpedo 6×52 but also in a new Gran Toro 6.5×56 – retailing for $11.49 and $12.49 respectively.
ATL Cigar Co is also re-naming ATL Libertad to ATL Fye, effective June 30, 2022. The Jalapa Corojo-based blend stays the same, and is still made at Aganorsa Leaf. The name comes because of a trademark issue with ‘La Libertad’ of Villiger S.A..
“When an Atlantan thinks something is phenomenal, we say it’s ‘Fye.’ And we think that represents this Aganorsa-produced cigar appropriately. In addition, though, two children of our company’s founding families separately suggested the name; we loved that we could make our kids a part of the company in this way.
Leroy Lamar, ATL Cigar Co’s President