ATL Cigar Co Updates Core Lines for PCA 2022 - Cigar News

ATL Cigar Co Updates Core Lines for PCA 2022 – Cigar News


Cigar Co is making a few changes to their core lines Magic, Black and Libertad to be shown off at the Trade Show next week.

Magic originally came in one size, Sublime 6×54. Now a new Belicoso 5×52 is being added based on strong sales and feedback from 's enthusiastic customer base. Magic is described as a medium-bodied cigar featuring a Mexican San Andres wrapper and Pueblo Nuevo filler. The Sublime sells for $9.99 while the new Belicoso will be priced at $9.25.The cigar was blended by and rolled at Tabacalera Pichardo in Esteli.

As a new brand launched in 2021, the Magic took us to a different level in the industry, opening a number of doors. It's been a thrill to see people discover and enjoy the Magic, and this new vitola will provide a more refined and flavorful experience of the line.

Leroy Lamar, Cigar Co's President


In addition to the Magic, Ace Prime – Tabacalera Pichardo is also now producing an updated blend of the Black, re-released in May 2022. Originally developed in partnership with Jesus Martinez, the Black was placed into limited production during the company's inaugural year and will now benefit from Tabacalera Pichardo's recent production expansion.

We always loved the blend of the Black, so when we brought it to and Pichardo, we wanted to keep the core flavor of ASP tobacco as well as the mix of “fuerte” and “suave” which is more unique in our Maduro. retained the essence of what makes the Black so special, but he also gave it greater depth and nuance. So for our customers, this will be the Black they love, only a little better.

Leroy Lamar, Cigar Co's President

The revamped Black uses the same San Andres wrapper, but with a new binder from the Masaya region, and fillers from Esteli (ASP), Jalapa and Pueblo Nuevo.

Black line will now be offered in its original size, Torpedo 6×52 but also in a new Gran Toro 6.5×56 – retailing for $11.49 and $12.49 respectively.

Cigar Co is also re-naming Libertad to Fye, effective June 30, 2022. The Jalapa -based blend stays the same, and is still made at Aganorsa Leaf. The name comes because of a trademark issue with ‘La Libertad' of Villiger S.A..

“When an Atlantan thinks something is phenomenal, we say it's ‘Fye.' And we think that represents this Aganorsa-produced cigar appropriately. In addition, though, two children of our company's founding families separately suggested the name; we loved that we could make our kids a part of the company in this way.

Leroy Lamar, Cigar Co's President