Cigar News: Alec Bradley Names Michael Serota Vice President of Sales Cigar Co. founder announced today that would be promoted to the role of Vice President of Sales. Serota has been with for over 8 years and has held many roles including: operations, sales support and, most recently, key account management. replaces who left the company in may who had been there for over 12 years.

“Michael is an integral part of the family,” said Alan. “He has excelled in everything he has done. I am very happy that Michael accepted this new and exciting path with .”

Michael’s role will be to manage national sales team, as well as continue relationships with key accounts effective immediately.

“I would like to thank Alan and Executive Vice President Ralph Montero for believing in me and offering me the position of Vice President of Sales,” Michael said. “It is not something that I take lightly, and hope to make a positive impact on the company as a whole. This will be a team effort as everyone at wears multiple hats.”