Alec Bradley Cigar Co. is in the process of migrating their regular production cigars from 20 to 24-Count boxes with the new size starting to hit shelves at the PCA tradeshow in July.
This change is based on research according to Alan Rubin as a part of a research-based initiative to enhance the overall brand experience for tobacconists and cigar smokers. This change also means that the company will not be increasing prices this year.
Our research shows that 24-count boxes maximize brand recognition and user experience. The new boxes make our cigars more appealing and easier for our advocates to locate in a humidor, correlating to increased sales for our tobacconist partner. This is a game changer!
Lines that will not see a change to 24 -count include Texas Lancero, Spirit of Cuba, Occidental Reserve, ABCO Miami, Caribbean Classic, Tubos, “It’s a Boy”, “It’s a Girl”, Fine & Rare, Diamonds and other limited editions.