Christian Eiroa announced today that his father, Julio and brother, Justo, have entered the cigar business under the company name, JRE Tobacco Co. Their brands are Aladino, Rancho Luna and Tatascan. Eiroa says father is truly a pioneer in the tobacco and cigar business, and his mentor. His older brother and personal hero, is an agricultural engineer (graduated from the Agriculture School El Zamorano University in Honduras). He spent over 22 years building a bottled water company in Honduras and the last 4 years with Campbell Soup Company. He is extremely knowledgeable in leaf tobacco and an expert in consumer products and distribution chain management.
As of February 1st, 2016, JRE Tobacco Co. will have their own distribution and sales and marketing teams. This decision was made to protect his father’s specific vision to present to customers traditional Cuban blends. He has not spared one expense and has personally taken care of every single detail of his tobacco and his blends.
“I sincerely hope you welcome them back into your stores with the same warmth you have shown me these past four years.” says Eiroa.