Crux Cigars announced today that it would be updating its logo, packaging, and messaging starting at this month. The rebrand includes a new logo, refreshed blend specific branding, all new packaging design, and a comprehensive communication plan. This rebrand will be on view at IPCPR 2019 with 5 updated lines to show including Epicure, Epicure Maduro, Limitada, Guild, and Bull & Bear. The rest of the lines Passport, Skeeterz, and Ninfamaniac will follow in the fourth quarter.
“Crux has always been about celebrating life’s successes, failures, and moments of reflection,” said Jeff Haugen, Owner. “In these moments, you will find your crux . We find our crux when we grow communities through relationships.”