The original Undercrown Shady was released in collaboration with Shady Records for their 20th Anniversary in 2014 to 10 Detroit area retailers. The blend was a stronger version of the Undercrown like the Corona Viva and came in soft packs of 10 cigars. Now, the company is following that release with the Undercrown ShadyXX to celebrate Shady Records 20th Anniversary. It will be shown off at IPCPR.
The blend, still uses the same Mexican San Andres wrapper, Connecticut Stalk Cut Habano binder, and the filler from Nicaragua and Brazil. The vitola is a 5 x 50 box-pressed belicoso. It will still come in a 10-count petaca with an MSRP of $104.00 and ship August with a merchandising solution to Drew Diplomat retailers nationwide.
Jonathan Drew President and Founder of Drew Estate said, “Eminem, Paul Rosenberg, and Shady Records have changed the world. It’s undeniable!! While selling 230 million records is impressive on its face, it’s the unique way that Shady has connected with so many of us “regular folk” that’s impacted me the greatest. Shady made it okay to be different, no matter how weird or how fucked up we might be. The conceptual space of Shady Records is connected to the Undercrown brand because UC is cut from a different cloth, and not afraid to admit it. THE Undercrown is not the king in this romantic cigar story. The Undercrown’s position is juxtaposed to the king, like a wildin out prince on some DE, homegrown shit. The UC don’t want to be king. He’s deep in the cut, robust, and got mad flavor. I love the connection to Shady Records and am very proud to celebrate 20 years with the dudes.”
Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, had this to add, “I’m honored to team up with JD and Drew Estate again on our second collaboration resulting in the stellar ShadyXX. 20 years is a huge milestone, and I couldn’t think of a better way to reflect on the label’s legacy and celebrate our achievements than by lighting up another limited edition cigar that we can share with the world. This smoke is a superb, authentic blockbuster and just like one of our classic albums I expect it only to get better with time.”
The Undercrown ShadyXX is packaged in a 10-count petaca with an MSRP of $104.00/petaca. It will be shipping in August with a merchandising solution to Drew Diplomat retailers nationwide.