Drew Estate announced today the shipment of their national release of Undercrown ShadyXX to Drew Diplomat Retailers. This limited edtition is a collaboration between Drew Estate and Shady Records’ President Paul Rosenberg that celebrates their 20th Anniversary.
The original Undercrown Shady sold at only available at 10 Detroit area retailers in 2014. Drew Estate described the blend as similar to the Undercrown Corona Viva with an amped profile from the regular Undercrown. The blend uses a Mexican San Andres wrapper, Connecticut Stalk Cut Habano binder, and Nicaraguan and Brazilian fillers. The Undercrown ShadyXX comes in only one vitola, a 5” x 50 box pressed belicoso. It comes in gold embossed petacas of 10 and sells for $104.
Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, says, “Getting this cigar out in stores feels a lot like releasing a great album that we’ve created and subsequently marketed in some ways. For instance, the most satisfying and exciting part of the process is getting the public’s reaction to the product once it drops, and in this case I think they will be really pleased. This cigar is just a great luxury smoke perfect for reflecting on the highlights of the last 20 years.”
Jonathan Drew Founder and President of Drew Estate says, “For 20 Years, Shady Records has been a respected powerhouse in the music industry and industry disrupter. Having this opportunity to partner with Rosenberg and the Shady team on a project this important and historic is an honor and testament to each other’s creative spirit, work ethic, and respected disciplines. I’m especially proud of the project and our continued partnership with Paul and the Shady Records team.”