“Robert comes to Fratello with years of successful sales experience. He will be responsible for reaching out to existing customers to make sure their needs are met while developing new partnerships within the region.” Said de Frias. “Robert has worked in the past for Villiger Cigars North America as Regional Sales, in charge of Arkansas, Louisiana, Oklahoma, and Texas” he added.
“I'm beyond excited to join Fratello. I have been a fan of what Omar and his team have been able to achieve to date. As the new Sales Executive for Fratello in the Southeast I plan to expand on Fratello's footprint and take our brand to new heights” Said Hernandez.