General Cigar Company Announces Departure of VP of Marketing
Régis Broersma, president, said, “Since joining the company in 2011, Alan has contributed to the success of our portfolio of brands and we wish him the very best in his future endeavors.”
Régis continued, “I will provide day-to-day leadership of the marketing team. Change is always uncomfortable, but with this change I have great confidence in the team to drive the business forward. Our strategy and brands are strong, and we are well positioned to take General Cigar to the next level. It’s time to release the company’s full potential.”
About General Cigar Company
General Cigar Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market. The company is owned by Scandinavian Tobacco Group. Committed to delivering cigars of the finest quality, General Cigar’s skilled artisans produce Macanudo®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. General Cigar also operates Club Macanudo®, a cigar bar in New York City. In 2010, General Cigar entered into a joint venture agreement with Plasencia Group to expand its leaf growing and processing expertise and increase its access to tobacco. Based in Richmond, VA, General Cigar sells through tobacconists in the U.S. and exports select products to 62 countries. For more information, visit www.cigarworld.com.