In 1968 General Cigar Company purchased the Temple Hall Cigar Factory in Kingston, Jamaica. Along with this factory, the company acquired the Macanudo brand, a small cigar brand made just for the British market. Since then, it has taken off into one of the oldest and most smoked brands in the world.
2018 marks brand’s its 50th anniversary. Throughout the year, there will be many products and promotions celebrating the anniversary, starting in at the end of February.
Jose de Castro, vice president of marketing said, “In the 50 years since its launch, Macanudo remains one of the world’s most respected and best-selling handmade cigar brands. This is because Macanudo has always focused on delivering the best and most consistent experience to the cigar smoker. More recently, we took a bold step to evolve the brand by introducing the Inspirado line in the U.S., amped up our retail and consumer promotions and contemporized our logo and packaging. The result has been nothing less than a renaissance for the brand. And for cigar lovers who have been wowed by the exciting changes we’ve made to Macanudo, I’m here to tell them that they haven’t seen anything yet.”
The “50 Days of Macanudo” program starts March 12 and goes through May 21. During this period, Macanudo fans are going to be asked to upload photos of their most memorable Macanudo experiences to the website www.macanudo.com/50. They will be automatically be entered into win Macanudo merchandise, such as coolers, lighters, ashtrays, hats, wall signs and other limited-edition merchandise.
Also from March-May, brick and mortar retailers who participate in any of the Macanudo promotions are automatically entered to win a $500 credit toward Macanudo products.
All boxes of Macanudo cigars made in 2018 have additional commemorative gold guarantee seals. Special wooden signs and shelf talkers also will be used at brick and mortar shops in early 2018.
Lastly, Macanudo will release three new blends in the Inspirado line in late March. A very limited number of cigars at ProCigar in Santiago, DR on Feb. 20-24.