Miami Cigar and Company made some initial announcements surrounding the release of two cigars to commemorate the company’s 25th Anniversary. The initial announcement was made in the 1/23/14 edition of the Cigar Insider. This was followed up by Assistant Director of Marketing Barry Stein who was a guest on the 1/23 edition of The Cigar Lounger Radio and mentioned some additional information.
There will be two blends produced, one from the My Father Cigars factory in Nicaragua, and the other from the La Aurora factory in the Dominican Republic. These are the two main factories Miami Cigar has had a relationship. According to the Cigar Insider report, the cigars will be packaged in a black lacquered humidor that can hold up to 75 cigars. Stein also said that the humidor will contain ten cigars from My Father Cigars factory, and ten from the La Aurora Cigars factory – with each blend having a secondary blend denoting the specific blend. No information on the blend or sizes were disclosed other than the Cigar Insider report says it will be a toro. A total of 500 humidors will be made with a targeted March release. This humidor marks the second time the company has produced a commemorative box. The Nestor Miranda 70th birthday release contained lanceros from both factories with similar secondary bands.
Stein commented on The Cigar Lounger Radio appearance that the company will solicit customer feedback. The blend that gets the more positive feedback will become a regular release by Miami Cigar. Stein expects the cigar will be selected by the 2014 IPCPR Trade Show. He also expects this will be the first “Miami Cigar” branded cigar.
A similar packaging model was done with the release of the Nestor Miranda 70th Limited Edition commemorative cigars. Both the Nestor Miranda 70th LE Dominican and Nestor Miranda 70th LE Nicaragua were packaged together.
Miami Cigar is also releasing a separate exclusive for the Super Bowl. The Miami Cigar Super Selection will be 8 cigars packaged in a limited-edition, football-shaped box during a short northeast tour leading up to Super Bowl Sunday. The football holds two sizes each of Casa Miranda Chapter II, Guillermo León and Aurora 107 cigars. Additionally, the football contains a 6 by 60 of the Nestor Miranda Rosado and 5 1/2 by 54 Nestor Miranda Special Selection Connecticut. The limited-edition package has suggested retail of $90, but social media director Barry Stein stresses that the foot- balls will only be available at the actual events in Pennsylvania, New Jersey or New York. Anyone who wants possession of the ball needs to be in attendance at one of the events being held between January 25 and February 2.
In addition to distributing all of La Aurora’s brands, which includes Aurora 100 Años, Aurora 107 and Guillermo León, Miami Cigar owns and sells the Nestor Miranda Special Selection, Casa Miranda and Añoranzas cigar lines.