Cigar News: Régis Broersma Returns As President Of General Cigar Under STG Reorg (), parent company of Co. and , have announced that Régis Broersma has been appointed Senior Vice President of ’s new North America Branded and Rest of World Division. In this new appointment, Régis returns permanently to his previous role as President of Co. These changes are effective immediately.

The announcement came as part of a reorganization of ’s global commercial organization and will add Australia, New Zealand, Asia, Global Travel Retail and others to ’s responsibilities. Régis Broersma’s permanent return to Co. follows a June 2019 announcement of his relocation to Europe, where he was charged with leading ’s smoking tobacco and accessories division. In his new role, Régis will reside in Europe.

“I am excited to be back in charge of ’s Handmade Cigars division. My great passion for handcrafted cigars and the industry hasn’t changed, and I have missed the organization, our customers and business partners. Our company has retaken its leadership role in the industry and the future looks bright for . I’m looking forward to working again alongside the talented team to pursuing various areas of untapped opportunity in North America,” said Régis Broersma.

About Régis Broersma

Régis Broersma (1977) joined in 2002 and has since held various positions in the Group including Managing Director of Germany. He was appointed president of Co. in 2016 and promoted to senior Vice President of ’s North American Branded business in 2018. That role put him in charge of Co., Lane, the company’s mass market division, and its Canadian sales. In 2019, he became Senior Vice President of ’s Smoking Tobacco & Accessories Division in 2019 and a member of ’s Executive Board. Broersma has worked in the Netherlands, the Czech Republic, Denmark, Germany, the UK and the US.