Southern Draw is offering a new cigar in honor or Veterans and decades-long military service in Augusta, Georgia, the Firethorn – Augusta. The new iteration of the Firethorn features a new logo and blend. The new logo was designed by Arizona-based JMG Graphic Works.
“Working with Jonathan at JMG was an inspiring process as we looked to update our branding while preserving the heritage that is behind the original backstory of the Firethorn mark. We shared our combined military service history in Georgia that spanned fifty years (1942 – 1992) and their team intuitively understood just who Southern Draw is and what Augusta, Georgia means to us,” says Robert Holt.
Firethorn – Augusta is the eighth new release from southern draw this fall, dubbed the 2020 Fall Release Collection. It only comes in one package and size with 1,000 10 count mazos being made of Belicoso Finos – 5.5×54 which are box pressed. The blend is a tweaked version of the original Firethorn blend and changes in both ratios and aging of the same select tobaccos: Wrapper: Habano Rosado – Ecuador, Binder: San Andres Maduro – Mexico, Filler: Proprietary – Nicaragua.
“We were extremely excited to bring to light what the Southern Draw brand stands for through the Firethorn redesign and the forthcoming redesign of all related product branding,” said Jonathan Gollins, founder of JMG Graphic Works. “Here at JMG, we look to capture the story creatively. We looked to tie in elements of the Southern Draw family’s military service at Ft. Gordon, formerly known as Camp Gordon and home to the U.S. Army Cyber Command and U.S. Army Signal Corps, the inspiration of the Firethorn at the most prestigious tournament in all of golf and the soul and deep musical influences of long-time Augusta resident, James Brown who began his illustrious music career by entertaining military troops at Camp Gordon including members of Robert Holts family that were serving in Augusta in those days. Each element emphasizes the products’ relationship with the people and places and invoke a visual story for the brand. Augusta, Georgia and the supportive military community has a deep meaning to the Southern Draw family.”
Firethorn – Augusta will be sold exclusvely through Cigars International and their website on November 11th for $99.99 each bundle. The cigar was originally planned on a May 2020 release but due to the global pandemic and cancellation of the trade shows say delays.
“Southern Draw continues to be a great strategic partner to us here at Cigars International, and we’re proud to offer this important commemorative release on Veteran’s Day 2020 to the many members of CI Nation,” said Jeffrey Kocher, VP of Sales.