Today, Scandinavian Tobacco Group’s North America Branded Business Division (parent company of General Cigar) announced that Régis Broersma, President of General Cigar and Senior Vice President of Scandinavian Tobacco Group’s North America Branded Business Division (General Cigar, Scandinavian Tobacco Group Lane and Scandinavian Tobacco Group Canada) will be taking on a new role. He will be relocating to Europe and taking over the Smoking Tobacco & Accessories Division.
Régis Broersma joined Scandinavian Tobacco Group in 2002 and has had many positions at the company including: President of General
Cigar since 2016, and Senior Vice President of the North America Branded Business Division since 2018.
The company will not start its search for a new President of General Cigar and Senior Vice President of the STG North America Branded Business Division. Until a full time replacement is found, Gene Richter, VP US Sales Premium will take on his duties.
Régis Broersma says: “I have thoroughly enjoyed my time in the US and with General Cigar – and will surely miss both the organization, our customers, business partners and of course the premium cigar category. I look very much forward to my new challenge and am confident that the current leadership team and the business as a whole is well-equipped to deliver greatness going forward.”
