Southern Draw announced two new line extensions to the Desert Rose cigar today, the Famous Exclusivo (Exclusive to Famous Smoke Shop) and the Lonsdale. The company also announced that the original Desert Rose Belicoso Finos 5.5×54 will now be a regular production cigar in both 20 count boxes and 20 count bundles.
Sharon Holt said, “We had to wait much longer than desired but the Desert Rose now headlines the 2020 Fall Release Collection in sizes that I find most enjoyable, offering a wider variety of smoking experiences of the blend. Simply put, the two new sizes of Desert Rose provide consumers, what I personally consider the two best smoking experiences for the blend and I have tried it in many sizes and formats. That said, we understand that our customers are sometimes very focused on new releases, wanting products that are specifically tailored to uniquely highlight the blend, so these are my gifts to them. These product line extensions address this desire for new releases while honoring the character of the original blend and by working closely with Famous Smoke Shop over the last 18 months, we were able to bring yet another exciting exclusivo cigar offering to their loyal consumers.”
The Desert Rose Famous Exclusivo is a 6 x 52 toro with a unique Exclusivo secondary band. It is limited to only 250 boxes of 10. “Considering Southern Draw’s continually growing popularity,” added Jim Charnley, Director Purchasing & Merchandising at Famous Smoke Shop, “we’re expecting the cigar to sell out quickly. This is not one to sleep on.”
The Famous Exclusivo will be available for purchase tonight (September 30th) in a live virtual event hosted by Famous Smoke Shop & Southern Draw Cigars from 7 – 9 pm ET. Famous Smoke Shop owner Arthur Zaretsky noted, “To work with another family-owned company, it’s a connection that allows our families to collaborate so easily, and create exciting cigars our customers will enjoy.” Once the meeting has concluded the remaining 10 count boxes will go on sale on their website famous-smoke.com.
Here you can find the info needed to join the meeting:
The next new release is the Desert Rose Lonsdale. It measure 6 x 44 and is of course rolled at AJ Fernandez Cigar Co. It has a “flag” cap comes in artful 12 count box designed by Humidif Group USA, a shelf friendly design that offers an eye-catching display for the new size. Only 4,000 boxes of the Lonsdale were made and retail partners can now pre-order the first 1,000 boxes that are expected to ship October 2020. MSRP is $121.00 for the 12 count box and $115.99 for the 12 count replacement bundle.
The blend for all three Desert Rose cigars uses an Ecuador “cloud grown” Claro wrapper, Nicaragua Habano binder, and filler from Honduras and Dominican Republic – Corojo 99 and Piloto Cubano.