Villiger Cigars announced today that Hector J. Pires was promoted to National Sales Manager for North America. Hector formerly served as South Eastern Territory Manager, and he will begin his new role immediately.
Pires was born in Caracas, Venezuela and also received his education there. After earning a degree in International Trade, he later found his niche in hospitality as he joined his family’s restaurant group in Caracas. He then rose through the ranks, moving to Miami and opening a high-end restaurant. After 10 years running the restaurant, Hector chose to sell and move on to follow his passion for tobacco. A handmade premium cigar smoker enthusiast since his early 20’s, Hector has been able to combine his love of tobacco and background in hospitality management, to provide the best service possible to customers.
“Hector has been a great asset to Villiger Cigars over the past year and a half, and has proven that he can be an effective leader for our sales staff. I look forward to working closely with him as we continue to spread the Villager message to our retailers and consumers.” said Rene Castañeda, Villiger North America President.