Micallef Cigars has added a Toro and Corona Extra to its Reata blend. The Reata bears the same name as Al Micallef’s successful restaurant in Fort Worth and Alpine, TX. The name pays homage to the majestic Reata ranch in the 1950’s epic movie “Giant,” starring James Dean, Rock Hudson, and Elizabeth Taylor, based upon the famous novel by Edna Ferber.
Growing up, I loved movies, especially “Giant.” The story uniquely symbolizes the strength, courage, and excitement of the wide-open west. When I named our first restaurant, I wanted to capture the spirit of Texas and the American frontier. The west was both romantic and wild. A time of rugged individualism and a sense anything is possible. That’s how I want people to feel when they smoke a Reata. I love that feeling!
The two new Reata sizes join the existing Torpedo and Churchill in the line. The Reata is part of the Micallef Legacy line, blended by the Gomez-Sanchez family and produced at the Micallef Cigars factory in Estelí, Nicaragua. The new sizes are shipping immediately. The blend for Reata uses a San Andrés Sumatra wrapper, Ecuadorian binder, and Nicaraguan filler. Both new sizes come in boxes of 25. The toro carries a retail price of $11.00 and the corona extra sells for $10.50.
In 2021, we significantly scaled our factory in Estelí to keep up with growing demand and maintain our strong inventory position. We are excited to deliver fantastic cigars in sizes our consumers are requesting. I am very proud of the work the team in Estelí has accomplished.