Gregory Mottola 
Posted: March 27, 2013 

In celebration of its 20th anniversary, Pacific Cigar Ltd, the Habanos distributor for Cuban cigars in the Asia Pacific region, has released the El Rey del Mundo Aniversario. It’s the regional-edition cigar for 2012 that was named for Pacific Cigar’s 20-year milestone, and also marks the first time that the Asian distributor has ever offered the El Rey del Mundo brand as a regional smoke. 

Classified as a Geniales in Cuban cigar factories, the El Rey del Mundo Aniversario measures 5 7/8 inches long by 54 ring—a size not found in the brand’s portfolio. It comes packaged in boxes of 20 and retails for HK$280.00 per cigar (about $36.00). 

According to Pacific Cigar, the Aniversarios have already started shipping throughout the region. Although slated as a 2012 release in order to coincide with the company’s anniversary, the cigar only began circulating this March.