Phillips & King, one of the largest distributors of specialty tobacco, alternative smoking products, and accessories in the United States, has announced a new line of premium cigars, the Reserve Collection. The collection will include cigars from already established brands, but in a blend exclusive to Phillips & King. The Phillips & King Reserve Collection is officially launching at TPE23 with 6 blends available only to Phillips & King retail customers.
We developed the Reserve Collection to help our customers stand out from their competitors with a line of proprietary cigars from the best-selling heritage brands. We leveraged our longstanding factory relationships to create a series of cigars that offer a range of flavor and strength profiles. And the Reserve Collection is available in two distinct packaging formats designed to fit a variety of retail footprints.
Jim Charnley, Senior Director of Marketing
The Reserve Collection includes:
- Montecristo, a mellow-to-medium-bodied cigar wrapped in a Habano leaf with tasting notes of cocoa, cedar, and sweet spices.
- H. Upmann, a medium-to-full-bodied cigar wrapped in a Connecticut Ecuadoran leaf with tasting notes of sweet spices, rich latte, and nutmeg.
- Romeo y Julieta, a medium-bodied cigar wrapped in a Habano leaf with tasting notes of vanilla, molasses, and black pepper.
- Macanudo, a mellow-to-medium cigar with an Ecuadorian Connecticut Shade wrapper and tasting notes of milk chocolate, almonds, and white pepper.
- La Gloria Cubana, a medium-bodied cigar with an Ecuadorian Habano wrapper and tasting notes of molasses, all-spice, and dark rye.
- Punch, a medium-to-full-bodied cigar with a Rosado Olancho wrapper and tasting notes of exotic spices, dark chocolate, and cedar.
The Reserve Collection was designed with retailers in mind, and will come in 20-count boxes of Toros and Robustos that can be stored in a traditional humidor, as well as a distinctive countertop display featuring 3-pack samplers that do not require additional humidification.
Adds Charnley, “Many of our customers have well-established premium cigar programs, while others are just starting out. So, we took a versatile approach to the Reserve Collection packaging, and are offering wooden boxes for the classic humidor, and countertop displays for those dipping a toe into the cigar market. We think the countertop unit will be additionally useful for customers looking to increase their average transaction value, with the grab-and-go nature of these recognizably branded cigars.”
The Reserve Collection will debut at TPE23 in the Las Vegas Convention Center from 2/22-2/24/23 at the Phillips & King booth, #4081.
“We are excited to unveil these new cigar blends made in collaboration with our friends at Altadis U.S.A. and the Scandinavian Tobacco Group (STG),” adds Charnley. “And we look forward to potentially extending the collection with other blends and brands over time.”
Phillips & King anticipates beginning to ship Reserve Collection cigars to retailers in April 2023. For more information or to place an order to carry products from the Reserve Collection, please visit phillipsandking.com or call 800-532-4427.