Plasencia Cigars has partnered with LegacySecure to bring a new technology in cigars to the market. This new technology will allow consumers to simply place their cigar against their phone, and the embedded NFC chip will bring up a wealth of information about the cigar.
Plasencia Cigars worked closely with LegacySecure to create an encrypted “smart chip” which is found on the cigar band of every Alma Fuerte Sixto l Hexagon Colorado Claro cigar and box. No application is required to make this technology work, a previous barrier to such ideas. Once a retailer or consumer taps their phone (iPhone 10 and above, and all Android phones) against the smart chip, it will authenticate the cigar and then open a webpage, that will feature a ton of information about the company and the cigar. On this page you will find high-resolution photos and information about the cigar’s blend, tasting notes and other unique information. There will also be more content to educate about the Plasencia family’s 156-year long history, its dedication to tobacco growing, and cigar making.
The Plasencia family places much importance on feedback to further improve their products. With this new element, consumers will have the opportunity to provide their valued opinions as this technology allows consumers to rate the cigar.
Our family’s tobacco tradition is 156 years old this year because the previous Plasencia family generations combined hard work, constant thirst to improve, and forward-minded thinking. Our collaboration with LegacySecure to bring forth this unique technology is another step in our constant evolution. We look forward to sharing our unique tobacco history with the public while giving them another platform to communicate with us.
Plasencia Cigars CEO Nestor Andres Plasencia
The Alma Fuerte Sixto l Hexagon Colorado Claro with the LegacySecure smart chip will begin shipping in June.
*Technology used is NFC (the same tech that powers google and Apple Pay). NFC may need to be enabled on your Android.
