Imperial Brands PLC, the parent company behind Altadis USA, JR Cigars, Casa de Montecristo, and 50% of Habanos S.A., has announced they plan to sell their interests in premium cigars. Imperial Brands aquired Altadis USA back in 2007 for $22.4 billion. Currently, premium cigars is not Imperial Brands focus, as they have products like Blu e-cigarettes and John Player cigarettes, but they are one of the largest players in the premium cigar industry.