The newly formed company, The Forged Cigar Company, owned by STG (parent company of General Cigar), recently announced that they will be selling the El Rey Del Mundo brand starting February. The Forged Cigar Company cigars will be sold only at brick and mortar shops.
El Rey Del Mundo was previously exclisive to JR Cigars and Santa Clara Wholesale and was a top-selling brand for more than 20 years. The cigars are rolled at Scandinavian Tobacco Group’s HATSA factory in Honduras. El Rey Del Mundo comes in two blends: a natural version with an Ecuadoran Sumatra wrapper and a Connecticut Broadleaf-wrapped maduro, each uses a Honduran-grown binder and filler. El Rey Del Mundo will launch with one natural and five maduro blends. Under The Forged Cigar Company, El Rey Del Mundo will come in six sizes:
Café au Lait (Natural)(4.5” x 36); SRP per cigar $4.80; available in 24-count boxes
Café Noir (Maduro) OSC (4.5” x 35); SRP per cigar $4.80; available in 24-count boxes
Robusto (Maduro) OSC (5: x 54); SRP per cigar $5.40; available in 20-count boxes
Robusto (Maduro) Larga OSC (6” x 54); SRP per cigar $5.80; available in 20-count boxes
Robusto Supremo (Maduro) OSC (7.25 x 54); SRP per cigar $6.80; available in 20-count boxes
Ronco (Maduro) OSC (6” x 60); SRP per cigar $7.00; available in 20-count boxes
“El Rey Del Mundo is exactly the type of brand that will flourish under The Forged Cigar Company. By introducing this established brand to brick and mortar retailers nationwide and supporting it with customized programming to drive interest among cigar lovers, my team and I will take a brand with great potential to the next level. We look forward to generating a lot noise at retail for El Rey Del Mundo, our first brand to debut under Forged,” said Sean Hardiman, national sales manager of The Forged Cigar Company.
