ACE Prime Rebrands to Luciano Cigars - Cigar News

ACE Prime Rebrands to Luciano Cigars – Cigar News

Co-Owners Luciano Meirelles and Tiago Splitter have announced that Ace Prime Cigars will be rebranded as Luciano Cigars and start their own independent US distribution. Meirelles says that company will now be fully vertically-integrated company from “seed to smoke.” This news comes several days after the announced split between ACE Prime and Crowned Heads.

Luciano Cigars’ sell all of their previous core lines including: Luciano The Dreamer, Fiat Lux, Maria Lucia, Mas Igneus, and Pichardo. The company’s factory: D’Hatuey Tabacos S.A., more commonly known as Tabacalera Pichardo, will be also rebranded as Luciano Cigar Factory. Additionally, the holding company of Luciano Cigars will continue to hold all trademarks and importation rights to all existing products.

Luciano is building a company of growers, producers and artisans with a highly creative approach. The Luciano Cigars transformation is something to keep your eye on and I wish him mad success!

Jonathan Drew (Drew Estate Cigars)

Luciano has made a huge contribution to this industry, with his ideas, creativity and innovation for the future of cigars. I told him once to take care of our future, and now I can only await with anticipation for what’s to come from Luciano Cigars

Carlito Fuente – Fuente Cigars

Before one can be judged on his success, one must be judged on his values and principles. Luciano is a special soul, one that has his heart in the right place and sees into the horizon. It is a certainty that with these values, principles and energy, he will pave the way for many generations to come.

Jeremiah Meerapfel, Meerapfel Cigar

More changes and new additions to the company’s workforce are expected to be announced of the next few days including the back office and sales force.

I commend Luciano for taking this great step. It would be an honor and privilege to eventually connect our two tobacco families. I look forward to blending beautiful cigars together with one of my dearest friends.

Rick Rodriguez, Former CAO blender – Current Owner West Tampa Tobacco Company

Luciano is among those in the vanguard of our industry carrying this torch to consumers, retailers, fellow brand owners, manufacturers and growers. We need more like him, and I’m excited to see how he and the broader industry benefit from his move into this next level with Luciano Cigars.

Skip Martin, RoMa Craft Tobac
ACE Prime Rebrands to Luciano Cigars - Cigar News

In 2020, Ace Prime had entered into a strategic alliance with the distributor Crowned Heads in order to leverage available synergies between the two companies. This agreement came to abrupt and end last week and they two companies are moving their separate directions.

What’s in a name? When I was developing the Maria Lucia Cigar – a cigar dedicated to the memory of my mother, I was drawn to the idea of legacy. My heart is not for glory but I’m passionate to share the pleasure and beauty I experience when smoking a perfect cigar. Our goal is to build a brand that outlives us – something that’s meaningful and impactful for generations to come.

Luciano Meirelles, Co-Founder &. President – Luciano Cigars

Previous orders for Luciano Cigar lines will continue to be filled through October 2022 by Crowned Heads, with distribution moving to Luciano Cigars directly on November 1.

Luciano Cigars is truly a farm-to-your-lips cigar brand. We believe in this company, in the values and traditions we wish to hold on to while making some of the best cigars in the world. It’s an honor to be able to touch every part of the process, and with Luciano as the frontman, I couldn’t be more ecstatic.

Tiago Splitter – NBA Champion | Brooklin Nets Asst. Coach |Co-Founder – Luciano Cigars
ACE Prime Rebrands to Luciano Cigars - Cigar News