Casa Cuevas is adding a secondary band to the Prensado line to distinguish it from the Casa Cuevas core line .The Casa Cuevas Prensado line features Habano and Maduro blends. The Prensado line has been around since 2017 and was a follow-up to their core line.
Because the Prensado is a 6 X 48, we felt that it was too similar in gauge to our Toro, which is 6 X 50. Thus, after much feedback on this issue from retailers and consumers, we knew it was time to accentuate the branding so as to fully distinguish the Prensado from the Toro when a consumer is simply looking at the layout of the cigars within a box. The Prensados, or box-pressed cigars, are a personal favorite of my father, my son, and I. We look forward to getting behind the Casa Cuevas Prensado and re-introducing the line in this new way.
Luis Cuevas President of Casa Cuevas Cigars
Although the Prensado cigars share the same blended as their core line coutnerparts, Luis Cuevas says the Prensado vitola really accentuates the flavor of the wrapper and binder since less filler is used in order to press the cigar into its rectangular shape. He also believes in making sure that box-pressed cigars are pressed for enough time to maintain their shape. Which means these cigars take longer to roll out to market than their traditionally shaped counterparts. Luis Cuevas, Sr. states, “Prensado cigars need adequate time being pressed. This is non-negotiable in our factory. Perfection takes time.”
The Casa Cuevas Prensado Habano blend uses an Ecuadorian Habano wrapper, Nicaraguan binder, and Dominican/Nicaraguan fillers. The Casa Cuevas Prensado Maduro is made of a Mexican San Andreas Maduro wrapper, Nicaraguan binder, and Dominican/Nicaraguan filler. Both blends are made in the Cuevas family-owned Las Lavas Cigar Factory located in Santiago, Dominican Republic. Casa Cuevas Habano has an MSRP of $8.20, and the Casa Cuevas Maduro has an MSRP of $8.40. The newly branded Casa Cuevas Prensado’s started shipping at the beginning of September.