Gurkha Cigars announced today that Christine Martinez de Castro will be the company’s Director of Marketing and Public Relations. She will report directly to the CEO Kaizad Hansotia and as a part of the executive team to plan, direct, supervise and coordinate all branding, advertising, public relations, social media and marketing campaigns for the company.
Christine has over 20 years of experience in marketing and has worked with several Fortune 500 companies. She began working for Ketchum Public Relations in both their Miami and Atlanta offices overseeing several accounts including Charles Schwab, BellSouth, Nokia and Visa International among others.
Christine later joined Delta Air Lines’ Corporate Communications team and executed internal and external communication strategies for Latin American, Caribbean and U.S. – based Hispanic media. During 911 Christine coordinated the company’s communication strategy and was then promoted to General Manager of Technical Operations, Safety and Security where she managed internal and external communications of the aviation industry.
Moving back to Miami Christine returned to agency life and continued to work with compelling clients such as JetBlue, GE Energy, New Zealand Tourism, Marriott and Coca-Cola North America, to handle media training, crisis communication and integrated marketing and branding campaigns.
Gurkha Cigars was also one of her many clients over the last several years where she became an integral part of their team so much so that they asked her to join them full time and lead their marketing and public relation efforts. She has already been working them with over four years when deciding to take on the position and is already considered part of the Gurkha family.
“Hiring Christine was a no brainer. She was already part of the Gurkha family… she knows the brand, she knows the team and she is a great team player,” said Hansotia. “It was just a natural transition and over the last few years she has really showed her value to the company and I think I can speak for the company when I say we are all excited that she now is officially part of Gurkha.”
Gurkha Cigars are known throughout the world for their premium and luxurious cigars, so it’s no surprise that they are the most sought-after cigars around the globe. Gurkha produces millions of cigars per year that are sold in more than 70 countries worldwide. And while Gurkha is known for its exclusivity, it has an impressive array of 250 brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles and price-points. No matter what your taste, there’s a Gurkha cigar that’s perfect for your palate.