Cigar News: Craig Reynolds Takes Over STG North American Business ASSUMES RESPONSIBILITY OF ENTIRE NORTH AMERICAN BUSINESS FORMS CLUSTER OF ITS NORTH AMERICAN BUSINESSES FOR CIGARS, PIPE TOBACCO AND FINE CUT

As of 1 January 2017, , , Lane and Canada reinforce their leading positions under one leadership. The change thereby improves the world-leading cigars and pipe tobacco business’ product offering across all customer segments.

“We are leading in handmade cigars, pipe tobacco and fine cut in the US. In every one of our business entities, we have specialised in bringing either handmade cigars or pipe tobacco and fine cut to specific customer segments. Advancing our collaboration between entities allow us to bring products from across our tobacco categories to all our customers. We believe that this will benefit our customers and drive further growth for our business in the US,” says , Executive Vice President for in North America.

assumes the leadership of the North American cluster when it is formed on 1 January 2017. CEO Niels Frederiksen says: “ has successfully led our entire global handmade cigars business. Today, the handmade cigar category is a growth engine in our business and accounts for more than one-fourth of our net sales and profit. We want to reinforce this development by extending ’ leadership to our entire North American business.”

General Cigars holds a leading position in the US market for handmade cigars. has built a marketleading position in online and catalogue sales of handmade cigars and pipe tobacco to consumers in the US. Lane is the leading manufacturer of fine cut and traditional pipe tobacco in the US. Canada is leading in cigars and pipe tobacco in Canada. The four entities continue to be run as separate, stand-alone businesses with Regis Broersma, Kelly Michols and Sylvain Laporte being presidents.