Cigar News: Davidoff of Geneva Brooklyn Boutique to Launch This Week


announce the opening of the new “ since 1911” boutique in Brooklyn, NY USA.  To mark this occasion, Davidoff has partnered with Boris Grossman, owner of Matador Cigars. The new Boutique had a soft opening in spring of 2018.



The Williamsburg neighborhood will be the home of the new venture, with creative restaurants, eclectic shops and art galleries, drawing sizeable crowds. The Brooklyn Boutique will occupy over 2,000 square feet. It will feature a retail space for cigar accessories and a large walk-in humidor offering a wide selection of premium cigars, including a soon-to-be iconic hanging tobacco leaf accent in the center of the humidor. The Humidor leads into a spacious lounge with 90 private lockers, multiple TVs and 30 comfortable chairs.


, Vice President of Marketing & Retail comments: “We are delighted to announce this special partnership between and Boris Grossman of Matador Cigars. He has been an outstanding supporter of for many years and has expertise in providing a premium environment and consumer experience. We are also excited about expanding into Brooklyn, with the new store next to the famous Peter Luger's Steakhouse, further cementing 's & Boris Grossman's commitment to New York City. The Brooklyn location will be an excellent addition to the since 1911 US portfolio of five company owned properties, including three in Manhattan, and one in Atlanta and Houston respectively, as well as licensed boutiques in Las Vegas and Tampa.”

Boris Grossman adds: “My passion has always been owning and operating an exclusive professional tobacconist store. A store that offers the best quality products to be had anywhere in the world and combines them with the highest level of service. This service excellence entails providing customers with an exclusive location to relax and enjoy their favorite cigar or tobacco in a first-class lounge environment. I have been successful in
creating this type of atmosphere in my three existing locations on Long Island. Matador Cigars is my first love and I will always be driven and humbled by the blessing I have enjoyed with these wonderful products. I must acknowledge, with gratitude, the contribution made by our amazing staff and the trust shown by our knowledgeable customers. Without all of them, I would not be where I am today. Thank you.”

Brooklyn will be hosting a ticketed event celebrating the launch of the Chefs Edition on September 14th, 2018. Featured guest for the evening is  Master Blender Henke Kelner. The evening takes guests on a journey into the crafting of this exceptional cigar in collaboration with some of the world's top chefs. Specially created cocktails and curated dishes accompany the evening.