Davidoff of Geneva just announced that Richard Krutick has been named the company’s new Vice President of Marketing & Retail in the USA. Richard already serves and will continue to serve as Vice President of Marketing for several other brands in the Oettinger Davidoff portfolio. David has been on the team at Davidoff of Geneva USA since 2006.
“The Davidoff of Geneva story stretches back over 100 years when Zino Davidoff’s family opened their first retail store in Geneva, Switzerland in 1911. Our company is steeped in great retail history backed by arguably one of the greatest pioneers in our industry, Zino Davidoff. It is with tremendous honor that I accept this new appointment and get the opportunity to build upon a precious legacy. With great excitement I look forward to diving deeper into consumer shopping behaviors across an omni-channel network, while bringing new insights of the modern shopper and best practices to our Appointed Merchant network,” says Richard Krutick.
“We have seen how winning with consumers in our business requires an omni-channel approach and this requires our marketing efforts to be extremely well coordinated across all channels—company-owned stores, licensed boutiques, e-commerce and Appointed Merchants. We are firmly committed to fulfilling the omni-channel experience our consumers demand of us. Additionally, we have a great team of retail professionals and, increasingly, the growth they seek to deliver in profitable sales requires us to develop and execute game-changing marketing initiatives in the store, on-line, and in the market with our customers. This needs to be led by a seasoned marketing professional who knows all aspects of our business, and can work with both our retail team as well as our wholesale team to orchestrate a comprehensive and seamless approach. Mr. Krutick’s track record of success in developing the Davidoff business in the US, his responsibility for leading the marketing and development of S.T. Dupont, and his existing responsibility as head of marketing for Davidoff of Geneva make him uniquely qualified to take on this expanded leadership role,” says Jim Young.