“David’s brand recognition is growing across many of his projects,” states Radhames ‘Ram’ Rodriguez, President of El Artista Cigars, “and over the last 3 years we have seen good growth in the Big Papi cigar line and we want cigar fans to have something new”.
The Slugger is a new blend that uses a San Andres maduro wrapper, Dominican Negrito binder, and fillers from Dominican Republic, Nicaragua and US. While the original Big Papi was described as a medium blend, this is said to be noticeably stronger.
“We have hosted dozens of events with Big Papi since 2016 and gathered a lot of feedback from fans about what the next blend should be like.” Says Kevin Newman Director of Sales & Marketing for El Artista Cigars, “Our Big Papi fans asked us to increase the power for the next blend; we not only increased the strength but made a bigger cigar packed with even more flavor”. At a recent press conference David Ortiz quipped: “I wanted a cigar size that better fits in my big hands, something that is big like me”.
The Slugger comes in one vitola, a 7″ x 60 Gordo XL. The cigar uses the same red and white Big Papi band as the original with the addition of the navy blue foot band. It comes in boxes of 20 and sells for $12.50 per cigar.
World-wide launch of “The Slugger” is set for the 87th Annual IPCPR Trade Show in Las Vegas and El Artista expects to ship orders starting the second week of July, 2019.