Cigar News: Fratello Announces Sorella for International Markets

Cigar News: Fratello Announces Sorella for International Markets

Cigar News: Fratello Announces Sorella for International MarketsLast year, Fratello Cigars and Omar de Frias released two new blends, Sorella vs Arlequin, as a part of their “Space Fresh Packs” sampler. The idea was to get market feedback and see which blend customers preferred. Back in June, the company announced that they were releasing Arlequin to the U.S. market, as that was the blend they preferred. It turns out everyone outside the U.S. preferred Sorella. So now, they are increasing that cigar to international markets.

This version of the Sorella is the same blend as the original, but new packaging and new sizes. It will only be available for international markets only and debut in 2 vitolas, a 5 x 50 robusto and a 6 ½ x 54 toro. The original blend was a 6 x 50 toro. The two new sizes come 10-count boxes. Sorella is rolled at the Joya de Nicaragua factory. The blend uses an Ecuador wrapper, Indonesian binder, and filler from Nicaragua and the Dominican Republic.

“It’s fascinating to me how our international markets reacted to Sorella vs Arlequin. In every country outside of the US where I would have a tasting, Sorella took the center stage. For this reason, we decided to make Sorella an exclusive blend to our international partners,” said de Frias.

Sorella will start to ship October 2020.