Cigar News: General Cigar Rebrands MacanudoICONIC BRAND LAUNCHES NEW LOOK

announces today that the company has modernized the design of its iconic logo for the U.S. market. Beginning on January 15, 2016, Café, Maduro, Crü Royale and 1968 and will feature the brand’s new look.

“The logo has evolved to a more contemporary design, and packaging has been updated for visual consistency throughout the portfolio. The changes will make even more appealing on shelf and more relevant to current and new cigar smokers,” said Alan Willner, vice president of marketing for .

While the color schemes remain unchanged, the new logo is stronger, more confident and features the word mark more prominently beneath the logo.”

Crü Royale will now be presented in a wrap set box to match the packaging of the other cigars in line, while 1968 will move from a cabinet-style to shell top box. Additionally, the bands for Café will be updated with a shiny metallic gold foil, while Crü Royale bands will feature silver foil.

The redesign marks the first change to the logo and packaging since the company began selling nearly 50 years ago.

“While the look has progressed, the blends have not changed,” noted Willner.

Launched in 1968, Café is ’s top-selling premium cigar brand and is available worldwide. The brand is best known for its mild flavor and silky Connecticut Shade wrapper.

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About Company

Co. is a leading manufacturer and marketer of handcrafted cigars for the premium market in the US. The company is owned by Scandinavian Tobacco Group.

Committed to delivering cigars of the finest quality, ’s skilled artisans produce ®, Cohiba®, La Gloria Cubana®, Partagas®, CAO®, Punch®, Hoyo de Monterrey®, Excalibur® and several other leading premium brands in the company’s Dominican, Honduran and Nicaraguan factories. In addition, the company cultivates proprietary tobacco which is used exclusively in its blends and has a dedicated R&D practice that develops new varieties of tobacco and revitalizes vintage seeds. Based in Richmond, VA, sells through wholesalers and retailers in the US. also operates Club ®, a cigar bar in New York City.