Island Lifestyle Importers announced today that their Island Lifestyle Aged Reserve Cigars are now being shipped in 10-count boxes instead of their original 25-count. The new boxes have a different feel than the original with their white paint and colorful box wraps. The Island Lifestyle Aged Reserve Sungrown Toro received a 90 in our blind rating.
The change was made to be more palatable for consumer box purchases and to allow for a smaller footprint within the retailer’s display areas.
Ryan Frailing, Chief Operating Officer for Island Lifestyle Importers says, “We listened to our dealers’ feedback regarding space and consumer retail buying trends and we adjusted accordingly. We want them to know we are committed to assist them in the success of their stores.”
