Smoke Inn announced today that Michael Herklots will co-host the virtual Great Smoke 2021, dubbed The Great Smoke – “The Digital Experience.” Michael Herklots is the former Vice President of Nat Sherman International and also worked for Davidoff.
“This will be a historic 8-hour broadcast for the whole cigar world to enjoy. An endeavor of epic proportions. In realizing the scale and scope of the task on hand, it became apparent that additional hosts will be needed for this historic event. Michael was my first choice,” said Abe Dababneh of Smoke Inn Cigars and creator of The Great Smoke. “I have had the pleasure of not only knowing Michael for many years, but also served alongside him on various boards and panels. He is the personification of all that is good in the cigar industry. When Michael graciously accepted the task of co-hosting this event, I was ecstatic.”
Michael Herklots adds, “Enjoying premium cigars with our fellow hobbyists is a magical experience leading to fond memories and lifelong
friendships. While COVID-19 has forced most of us to stay closer to home and take new precautions, the need for safe social engagement remains an important part of premium cigar enjoyment. Abe and his team at Smoke Inn have led innovation for our industry, especially in the consumer experience space. It’s no surprise he’s raising the bar for this year’s annual Great Smoke. I’m really looking forward to co-hosting this new style of event with Abe. We’ll be delivering camaraderie, fun and education to our guests, safely “together” once again!”
“The Digital Experience” will be held virtually February 20th, 2021 and it will be broadcast live in a variety show format. Abe is committed to providing a unique event and capturing as close to an experience as possible to physically being there. The broadcast will contain featured manufacturers, sponsored interactive demonstrations, live entertainment, comedians, musicians, magicians, hourly raffles and giveaways, and a specially built portal for attendees to take advantage of event only promotions and sales. Tickets will be limited and are on sale now at www.TheGreatSmoke.com.