This year is the 25th Anniversary of Drew Estate Cigars. To celebrate they are throwing a huge party dubbed DE25. The event will take place Sept. 25 at the Southfork Ranch in Parker, Texas, part of the Dallas/Fort Worth Metropolitan area. The event will include the unveiling of Drew Estate’s newest releases, with a first-to-experience approach for consumers and trade partners together.
Guests who purchase tickets to attend DE25 will receive many packages as part of their purchase. Before the event, ticket-holders will receive a pre-party package of goods that includes exclusive, DE25 swag to their home. Later, upon arrival at the Southfork Ranch (made famous in the television show “Dallas”), attendees will receive a numbered commemorative box that contains 9 premium Drew Estate cigars. Finally, guests will receive a high-end DE25 backpack filled with DE25 branded items, including cigar accessories, and other surprises to be announced at a later date.
The DE25 event will begin at 2 p.m. with a tailgate pre-party. Attendees will enjoy appetizers, and their favorite Drew Estate cigars. The celebration will ramp up at 6 p.m. when guests are invited inside the beautiful event space for live music performances, a full dinner, lots of great spirits and more Drew Estate swag and cigars. During DE25, Drew Estate will debut its new major brand releases, as well as several new cigar sizes to existing brands.
I imagine that most people are drawn to DE because of our company culture, lifestyle brand, and product innovation … but first and foremost we are a company with a huge heart, which has served as our North Star through 25 orbits around the Earth’s sun. I look forward to DE25 in the deepest sense, to spend this emotional and proud moment with each of you. I can’t wait to see everyone with us, together, on this historic day.
DE25 will be limited to 2,500 guests. Drew Diplomat members and Drew Estate retailers can purchase tickets at a discounted “Early Bird Special” rate of $350 beginning on May 7 at 3 p.m. Eastern through May 13. Tickets go on sale for the general public on May 14 and cost $400. General admission tickets can be purchased at drewestate.com/de25 starting May 14th.