For their latest line, Escapade, E.P. Carrillo is jumping on the recent trend of giving consumers input to help Ernesto Perez-Carrillo Jr. blend a cigar. E.P. Carrillo will be hosting a series of Zoom sessions where small groups of consumers will have the opportunity to share their preferences and ideas for the new blend directly with Ernesto.
The Zoom meeting series will be called “Burn and Learn” and consists of interactive sessions designed to foster connections between the customer, and the E.P. Carrillo team including Master Blender Ernesto Perez-Carrillo.
The company says the goal of the Zoom sessions is to create their most “shareable” cigar yet, and it will be called “Escapade.” The first of these sessions is scheduled for June 12th and each one is limited to 10 participants. Once these sessions are over, Ernesto will create a three-pack featuring blends inspired by the consumers who participate in the sessions, with a round of voting similar to that of the Platinum Bash release. The winning Escapade blend will eventually be launched next year as either a limited or full release.
It is important to me that I listen to what our consumers are seeking. It gives me such satisfaction to create a blend for others to enjoy around the world. When our consumers expressed they wanted something lighter, we had one thing to do…listen.
Ernesto Perez-Carrillo Jr.
If consumers are interested in participating in one of the upcoming sessions, they can email an RSVP to info@epccigar.com with ‘Escapade' in the subject line. In the body of the email, participants are encouraged to share three things they would like to see in a new cigar. This allows consumers to have a direct impact on the development of the blend and contribute their ideas to the process.