Fratello Cigars has officially started shipping VICEVERSA which had been announce all the way back in June of last year. A list of retailers receiving the new cigar will be published to the Fratello website shortly.
This project is easily one of the most challenging projects I have had the pleasure to work on. We blended a cigar and tripled capped both ends. The consumer decides if they want to start their smoking experience Mild and Creamy or Strong and spicy.
Omar de Frias
These cigars come in one size, 7 inches long by 52 but offer the unique experience of letting the consumer choose which side to light, and getting a different experience either way. VICEVERSA comes in untraditional packaging as well: a box contains 60 cigars, divided into five packs of 12. The release is limited to 2,000 boxes of 12 cigars. Each cigar has an MSRP of $15, and a portion of sales will be donated to the Premium Cigar Association. VICEVERSA was rolled at the La Aurora Cigar Factory in the Dominican Republic.