Scandinavian Tobacco Group (STG) and PCA have both announced that STG will be returning as an exhibitor to the 2023 Premium Cigar Association (PCA) trade show which takes place on July 7-11 at the Venetian Convention Center in Las Vegas. STG will now feature the entire Forged Cigar Company portfolio at the show via the booth space that was originally purchased by Alec Bradley. STG Acquired Alec Bradley last month. The brands now distributed by Forged include Alec Bradley, Room101, Partagas, La Gloria Cubana, Diesel, Bolivar Cofradia, El Rey del Mundo and Chillin’ Moose.
We are very pleased with the recent, retailer-focused changes the PCA organization has made to the annual tradeshow and have decided to renew our participation beginning this year. The PCA show provides an unmatched opportunity to interact with the trade, and gives us a chance to thank the retail community for their unwavering support of Forged Cigar Company. PCA will also serve as a ’coming out party’ for us this year because we will be at the show as one company with the Alec Bradley brands fully integrated into our portfolio. Needless to say, we will have much to celebrate and much to talk about in Vegas.
Régis Broersma, president of STG’s North America and Rest of World division
STG’s decision to return was partly based on the organization’s recently-announced plans to move the show to March starting in 2024, one of the reasons STG was unhappy with the organization to begin with causing them not to attend.
Moving future PCA shows to March was a pivotal factor in our decision to come back to the show. The new timing not only aligns with our business cycle but it is also advantageous for our customers which is of the utmost importance to us.