Today, Rocky Patel Premium Cigars (RPPC) announced a new brand the be debuted at the IPCPR trade show in Las Vegas, ALR. ALR stands for Aged, Limited, and Rare. This is the first in the series that plans to run for years to come. The project started three years ago when Rocky blended a special small batch cigar that he would only order a run of 100,000. He decided it would be a good cigars to age and this became the first ALR.