Davidoff of Geneva USA, the US based subsidiary of Oettinger Davidoff AG, has named new heads of Marketing and Commercial today. The two appointees come from promotions within the organization. Lana Fraser is now the Head of Marketing for Davidoff of Geneva Americas and Jeffrey Guagliardo is now Head of Sales for Davidoff of Geneva USA. These two new positions replace Dylan Austin who previously had the dual role of Head of Sales and Marketing but was promoted to President of Davidoff of Geneva USA in March of this year.