Matt Booth and General Cigar have brought new life to the Sancho Panza brand by way of a complete rebrand and reblend. All three blends in the line get the same treatment and will ship this week. They were also shown off in the Room101 booth at the PCA trade show last week.
Scandinavian Tobacco Group (STG), the parents company behind General Cigar, The Forged Cigar Company, and Cigars International, has announced today that they have acquired the Room101 cigar brand from Matt Booth and has will be bringing him on as creative director. The acquisition only includes Room101 cigars and accessories not any of Matt Booth’s other Room101 entities such as the jewelry business.
Exactly one year ago today, Cigar Dojo and Room101 Cigars announced their first collaboration: [untitled] (aka Noodles). Now, the two companies re-releasing their cigar [untitled] (2019).
AllBlind Cigar ReviewsCaldwellCorona GordaDavid F.Dominican RepublicEricFeaturedHabanoIPCPRJohn A.MattMatt BoothNaturalRobert Caldwell·
"I was very surprised by this stick. After the light aromas on the prelight, the cigar was full of great flavors. It was very cubanesque from the look and vitola to the flavor. I would love to smoke this in the morning with a cup of coffee. The stick had a couple of faults but was easy to overlook because the flavor was so good. I even nubbed this thing all the way down." -Matt (Mattehh)
In an industry farewell of sorts, Matt Booth, owner of the Room101 series of cigar brands, told Cigar Aficionado that he's leaving the cigar business, severing ties with Davidoff of Geneva, the Swiss cigar corporation that distributed his cigar lines for nearly eight years. Now, the brands are in his hands and he's not quite sure what's going to happen next. One thing Booth is sure of is that he's taking a hiatus from the cigar industry to focus more on his jewelry business (also called Room101). As of now, he says he doesn't know if—or when—he'll return to the world of cigars.
The recently appointed Forged Cigars Creative director Matt Booth has teamed up with STG's Justin Andrews to refresh the Los Statos Deluxe brand. The new blend is being rolled at STG’s HATSA factory in Danlí, Honduras, and was shown off in the Room101 booth at PCA last week.
Pospiech Cigars has announced a new cigar and collaboration with Matt Booth of Room101 fame: The Shepherd.
A.J. FernandezAJ FernandezAllBlind Cigar ReviewsCaldwellConnecticutDouble RobustoFeaturedJohn A.John I.Matt BoothMickey T.NaturalNicaraguaRobert CaldwellRoom101Ryan H.·
"I enjoyed this cigar, it was mild enough to be enjoyed as your 1st cigar of the day with some coffee. There were enough transitions to hold my attention with cream, cedar and some cinnamon. " -Mickey T. (irratebass)
Perhaps the most exciting thing about this booth was the presence of Matt Booth, which signified not only his return to the cigar industry, but that he was collaborating with none other than Robert Caldwell and AJ Fernandez to make some new cigars.
I have been really impressed with many of the cigars released under the Room 101 brand name, and the Chief Cool Arrow is also impressive. The cigar is not only beautiful and interesting in the design, but it is well made and classically constructed. The flavor profile is in good company with the overall design. Bold, but classical. No harshness or overpowering notes ever came through the profile, and it was pleasant to smoke. Not boring or lackluster, but still some subtle nuances that kept me interested and excited to see what the next puff would bring. I recommend this cigar and am looking forward to trying the other vitolas.