Room 101 is releasing its second line of the year, Daruma Gold, a follow-up to 2013's limited-production parejo line. The previous Daruma, which had an Ecuadoran wrapper, received a wide range of scores in its vertical tasting, from 90 points down to 86. Daruma Gold sports the same binder and filler leaves as its predecessor, but the wrapper has been changed to a Mexican San Andrés leaf.
"The creamy sweet milk chocolate notes that slowly evolved into a more bitter dark chocolate by the end along with the classic leather and earth background notes made a very old-school quality Maduro. There was some great complexity and interest with the nuttiness, molasses, baking spices, and hint of cinnamon that upped this blend to another level. I'd be interested to try this in a larger size to see if more time allowed for even more transitions." -Lauren S.
"From the time I took it out of the bag and held it to my nose to the time I put it to rest in my ashtray, this cigar made a lasting impression on me. All around this was an effortless and undeniably pleasant smoke. With a near-perfect burn and draw, I didn't have to work to smoke this cigar which always heightens the experience for me. Although lighter with regards to body and complexity, the flavor was certainly not lacking and the transitions were smooth and made sense. I typically reach into my humidor for a stronger cigar but would not hesitate to start my day with this cigar accompanied by a solid cup of coffee. I would also recommend this stick to any beginner with a developing palate who is looking to broaden their horizons and start venturing into slightly more complex and flavorful smokes. I can't wait for the reveal as I would love to explore this cigar again!" -Noah S. (Noah)
"I enjoyed this cigar. It was a bit one dimensional, but it was pleasant. Due to its size, I would have trouble finding time to smoke this as an every day cigar, but when I am reading a book outside or playing poker with friends I think this would be great cigar because it doesn't require a lot of attention." -Alan (Eulogy)
In an industry farewell of sorts, Matt Booth, owner of the Room101 series of cigar brands, told Cigar Aficionado that he's leaving the cigar business, severing ties with Davidoff of Geneva, the Swiss cigar corporation that distributed his cigar lines for nearly eight years. Now, the brands are in his hands and he's not quite sure what's going to happen next. One thing Booth is sure of is that he's taking a hiatus from the cigar industry to focus more on his jewelry business (also called Room101). As of now, he says he doesn't know if—or when—he'll return to the world of cigars.
In 2022, General Cigar purchased the Room101 brand, and brought on Matt Booth to be their creative director. One of Booth's first projects with the company was the revitalization of the Sancho Panza brand. We rated all three of those new blends Original, Double Maduro, and Extra Fuerte. Now, the brand is getting a limited edition line extension. Something that sets this limited edition apart from the regular production version is the fact that they are rolled at the Oliva Cigar Factory, as opposed to HATSA.
Room101 came out with the original Daruma in 2012 as a sequel of sorts to Namakubi. The cigar disappeared from the market a handful of years later, but now in 2023, the line is making a comeback.
Exactly one year ago today, Cigar Dojo and Room101 Cigars announced their first collaboration: [untitled] (aka Noodles). Now, the two companies re-releasing their cigar [untitled] (2019).
"Overall, this wasn’t a bad cigar. I don’t generally waste my time with a cigar that won’t stay lit, but this tasted too good. The first thing I noticed was the flavor of black tea. As I continued to smoke there were earthy tones that compliment the tea flavor quite well. About halfway through, a hint of spice was introduced to the palate, adding a layer of complexity. As the cigar rounded out, there was a nice balance of black tea, spice, and some mildly sweet earth notes. " -Jai P. (Jai)
LOS ANGELES, CA – JANUARY 25, 2016 – Room101, the Los Angeles based luxury lifestyle brand owned by Matt Booth, has announced a new extension to its best-selling franchise, the new Room101 Big Payback Connecticut. The Big Payback, which first launched as a Nicaraguan Puro in May 2014, has become a very popular “everyday smoke” for those seeking big flavor at a big value.